ESTABLISHED IN 1992
MARYLAND NONPROFITS IS HERE TO SUPPORT YOU

Maryland Nonprofits' 2012 Social Media Boot Camp attendees pose for the camera.

"Maryland Nonprofits has been a tremendous resource to us for over 15 years. We recommend membership to all of our partners!" -- Holly Ireland, MidShore Mental Health Systems
 
   
WHY?

Tap into tech in ways that are truly entrepreneurial! New technologies are helping nonprofits: reach new donors in new places; tell vivid stories; make giving easier; maintain frequent and relevant communications; and apply more dollars directly to mission delivery. 

Join us on March 21 for "Tech to Tell Your Story," a fast-paced, full-day conference highlighting tech solutions that support your mission. Whether you're an accidental techie, design pro, data head, or fundraising guru, Tech to Tell Your Story will whet your appetite for innovation!



   
   
KEYNOTE  
   

Almost 20,000 animals. Over 2 million gallons of salt water. These are the most obvious components of the National Aquarium system, whose mission is to inspire conservation of the world's aquatic treasures. Behind the scenes, the Aquarium's technology infrastructure, managed by Sam Tawiah, is playing a huge support role in mission-delivery, ensuring that business applications, physical hardware, internal and customer facing networks (and more!) are functioning cohesively in the interest of achieving the organization's goals. During his keynote address, Sam will share share lessons learned from 20+ years in the field, and the importance of fostering a robust tech infrastructure at your organization. He will challenge you to think creatively about the tech systems and strategy necessary to support your mission. 

Get a glimpse of how Sam's work supports the Aquarium's mission - check out these live webcam broadcasts of the Aquarium's greatest attractions

Click here to download Sam's presentation.
   
AGENDA 
  
 Download the Tech to Tell Your Story agenda here. 
  
  
BREAKOUT SESSIONS  
   
RESOURCE DEVELOPMENT & FUNDRAISING  
   
SECRET SAUCE TO MILLENNIAL ENGAGEMENT
MaryBeth Hyland, Founder, SparkVision
 
With a combination of the right people, programming, and culture your organization can develop a new pipeline of millennial donors. This session will share practical ways to infuse technology into in-person experiences, igniting advocates for your cause. 

 
         
         
GETTING GRANT READY: TECHNOLOGY CONSIDERATIONS FOR YOUR FINANCIAL SYSTEMS  
Jennifer 
Arminger, Partner & Ian Shuman, Partner, Gelman, Rosenberg & Freedman CPAs

Get practical advice for selecting an appropriate accounting system with the necessary capabilities for internal and external reporting for your board, government grants, contracts, etc.

 

       
         
A GUIDE TO GETTING MORE ONLINE DONATIONS
Alizah Epstein, Chief Creative Officer, Epstein Creative Group

Make more money by making your donation page work as hard as you do! Improving your donation page is one of the easiest things you can do to build a recurring donor base, boost your campaign metrics, and attract new supporters to your cause. Walk away from this session with the tips, techniques, strategies, and best practices needed to ensure you are getting the most out of your donation page.

 
         
         
TEDx MEETS SHARK TANK: OPEN SOURCE GIVING
Mike Mitchell, Founder/CEO, CapX Giving

"Open Source" is a software development method where a community works together to create and enhance programs and products. This session will apply the Open Source method to traditional nonprofit resource development, catalyzing new giving of time, talent and treasure. Pursue different ways to meet mission, find resources, and capture your stakeholders' untapped talent. Learn how to facilitate the Open Source process with an introduction to the CapX Giving platform.
 
         
         
DEVELOPING AND NURTURING RELATIONSHIPS WITH DONORS, VOLUNTEERS, AND STAFF THROUGH LINKEDIN
Ed Mullin, Executive Director, Baltimore Robotics Center


You're probably on LinkedIn, but are you using this powerful professional network to its full potential? Using LinkedIn's capabilities and tools can help you raise more money, recruit more volunteers, and develop your staff professionally. Learn how to locate and develop relationships on LinkedIn and examine actual profiles and organization pages to discuss what works and what doesn't. You'll leave this session with feedback on how to improve your own LinkedIn profile!
 
         
         
MARKETING & COMMUNICATIONS  




 
GROWTH HACKING: EMBRACE AGILE MARKETING TECHNIQUES TO INCREASE CONVERSIONS
P.J. Chambers, President, WebIXI

"Growth Hacking" is the process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. This session will help nonprofits apply Growth Hacking principles and techniques to increase engagement, build relationships, and - ultimately - drive donations!
 
         
         
SUCCESSFUL CONTENT MARKETING IN THE DIGITAL AGE
Karen Cheeks, Managing Partner & Communications Strategist, & Antonio Cheeks, Partner, Cheeks Communications, LLC

Content marketing (i.e. using videos, powerful images, first-person narratives, infographics, informational blog posts, etc. across social media) bolsters your brand’s reputation and attracts traffic to your website, thus increasing the likelihood of converting visitors to donors, clients and advocates! This session will help you use content to build relationships with your "customers" for long-term returns!
 
         
CREATE AND LEVERAGE A MARKETING TOOLKIT TO TURN YOUR TEAM INTO MARKETING AGENTS!
Alizah Epstein, Chief Creative Officer, Epstein Creative Group

Marketing your event is critical to its success, but effective marketing requires time, money and resources. This session will help you build a Marketing Tool Kit, giving your staff, partners, supporters, and volunteers a turn-key resource to effortlessly spread the word and make your marketing campaign a success!
 
         
         
BREAK THROUGH THE CROWD: ESSENTIAL TACTICS FOR BUILDING A GREAT WEBSITE AND SOCIAL MEDIA MARKETING
Rebecca Teaff, President, Chief Creative Officer & Founder, & Cate Cannavino, Social Media Strategy, Redstart Creative

This presentation will discuss the importance of a successful website and how to effectively use social media to market your company or organization. 

WEBSITES:  Site Architecture and Navigation; Accessibility; Responsive design; Selecting images; When to use video; Why you should blog; SEO; Google Analytics basics.
SOCIAL MEDIA: Content is KING; Create relevant content on a consistent basis; Use content to drive traffic to your website; Build relationships with your audience and their networks; Measuring your social media success.
 
         
         
THE ART OF THE INTERVIEW: STRONG VIDEO STORIES ON A BUDGET
Cindy Carson, President, Enradius

Donors, volunteers, and beneficiaries tell the story of your work (and all the amazing things you’re doing) in a more compelling way than your traditional marketing efforts ever could. During this session, learn how video testimonials given with emotion, enthusiasm, and honesty create an impactful story that draws other support for your mission. See great examples, cover why videos work, learn how to get started, and discuss free digital tools and how to share your final product. You’ll leave ready to develop videos of your own and put your testimonials into action.
 
         
         
WRITING MEANINGFUL CONTENT FOR THE WEB
Gayle Carney, Director of Strategy, & Kate Purcell, Creative Director, Pulse Forward

Does your organization's personality come through in your website copy? Is your web content memorable, inspiring, and earnest? This session will help you write more effectively for the web and look at your site with fresh eyes and from multiple perspectives. You will leave with concrete tips and activities to improve your website's written content.
 
         
         
START WITH A STORY
Peter Davis, Brand Story Strategist, Peter Davis Branding

Your organization's story is the deep well from which you draw your strategy, branding, programming, funding, and more. Telling a clear and compelling story will attract your natural audiences; people who genuinely want to fund you, partner with you, work for you, and volunteer for you. Get a crash-course in branding and storytelling techniques, and leave with a clear and concise narrative about what your organization stands for and what makes it different.
 
         
DATA & TECHNOLOGY  

       
FIVE COMMON DATA PITFALLS: AVOID THESE MISTAKES TO SUPERCHARGE YOUR FUNDRAISING AND MARKETING
Sonia Pandit, CEO, The Pandit Group

High-quality data is critical to fundraising success! Well-intentioned data management efforts often succumb to common errors in both design and execution,  jeopardizing your organization's funding and marketing. This session will help you maximize the impact of your data, ensuring that the data you get out of your system allows for meaningful measurement and real-time insights.

 
         
         
LEADING FOR TECHNOLOGY CHANGE
Lisa Rau, CEO, Confluence Corporation

Technology moves fast - and if your organization is going to be successful, you must keep up! Increase your impact, efficiency, reach, security and sustainability with appropriate use of technology. This session will help you prioritize what technology to invest in to maximize your effectiveness - and your IT budget.
 
         
         
TOP IT MISTAKES MADE BY NONPROFITS AND HOW TO AVOID THEM
Ananta Hejeebu, Partner, Howard Tech Advisors

Be proactive in preventing technology crises! Your organization is heavily dependent upon technology systems in every part of its operations. From security breaches and backup recovery disasters, to simply overspending on tools and services, there are ample opportunities to make mistakes in your technology management. Discover the most common mistakes nonprofits make so you can avoid them, and gain affordable tips and tools to secure your infrastructure.   
 
         
         
AVOIDING INFORMATION INDIGESTION: HOW TO CONSUME DATA RESPONSIBLY
Pauline Karpowicz, Consultant, & Susan Crystal-Mansour, Consultant, Westat: Center for Association Services

Data is powerful! Examining surveys and research papers on the issues central to your mission gives your organization direction and helps you to prioritize your initiatives and funding. This session will help you avoid common pitfalls when analyzing and interpreting data, and give you strategies for reviewing and analyzing research studies. Learn key questions to ask when reviewing research, and walk away with simple methods to maximize your evidence-based decision making skills.
 
         
   
WHY YOUR TECHNOLOGY PLAN IS LOWERING DONATIONS AND PRODUCTIVITY, AND WHAT TO DO ABOUT IT
John Wilson, CEO, NRTC and Marc Wishnow, Senior Consultant, NRTC

Does your organization have a technology plan? Only about 50% of nonprofits do! A strategic technology plan can help your organization expand your reach, raise more money, increase productivity, and sustain your short-term impact into a long-term legacy. Attend this workshop to discuss successful nonprofit technology plans that achieve great results. Gain valuable insights of how to cost effectively transform the “internal plumbing” of your organization so secure technology is fully leveraged to lower stress and increase your positive impact on the world.  
 
   

SPONSORS





EXHIBITORS


MARCH 21

8:30 AM - 4 PM


LOCATION

Bon Secours Retreat Center
1525 Marriottsville Rd
Marriottsville, MD (Howard County)


RATES


MEMBERS: $150


NON-MEMBERS: $250




Maryland Nonprofits
1500 Union Ave, Suite 2500
Baltimore, MD 21211
410.727.6367
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