Technology is changing the economics of new donor acquisition. Today, even small nonprofits are launching new donor acquisition campaigns once accessible only to the largest organizations. Nonprofits using an engagement funnel strategy achieve the greatest success.The engagement funnel strategy follows a proven three-step process: connecting, branding, and asking.
Maryland State Boychoir
Congrats to the Maryland State Boychoir for receiving a $35,000 grant from the France-Merrick Foundation! The support will allow the organization to install a much-needed Air Conditioning System in its Fellowship Hall in the MSB Center for the Arts. The Maryland State Boychoir had small beginnings in 1987 with founder Frank T. Cimino and a group of fourteen boys interested in the art of choral singing. The primary goal of the Boychoir program is to give boys in local Maryland communities the tools to build self-esteem, self-discipline and character. Twenty-nine years later, the Boychoir still embraces that goal but with 140 choristers. Today, the MSB offers a great number of programs, classes, and events. Activities include: performances in its Center for the Arts, voice lessons and theory training, winter and summer camps, and touring throughout the U.S. and abroad. The Maryland State Boychoir also hosts community events such as the Baltimore Boychoir Festival, the Goodwill Day Series, The Healing Power of Music Chorus, and other events that reach out to those in and around the community of Mayfield. The MSB focuses on helping those in need. The Maryland State Boychoir endeavors to improve the lives of its singers, and the patrons who attend their performances. The MSB accomplishes this by offering scholarships to choristers in need and performing for marginalized and underserved communities. A large portion of our organizational membership comes from single-parent homes and at-risk communities. The Maryland State Boychoir seeks to enhance the lives of its members and audiences.
Baltimore Research is a full-service marketing research firm and focus group facility offering a broad portfolio of research services including consumer surveys, focus groups, data collection and analytics to a wide variety of industries. They provide top rate recruiting, moderating, and client service in a cutting edge facility in Towson, MD. They assist with research in all verticals with specialties in consumer product testing, ad and message testing, and healthcare professional and patient research. They are very proud to announce their Director of Client Services, Heather Collins, is co-chair of the PMRG Health Literacy Initiative. Heather, together with Merck’s Scott von Lutcken, will be furthering the Health Literacy Initiative by speaking to PMRG audiences in Philadelphia and Chicago regarding the importance of considering health literacy to all key stakeholders (manufacturers, HCPs, the health care system and patients) and how to integrate health literacy consideration into research practices. In Philadelphia, Heather will be speaking to members of both the MRA and PMRG on November 12, 2015. The following week in Chicago, Heather will address members of the PMRG at Astellas Pharma’s US Headquarters on the 18th of November. Visit Baltimore Research's Website.
Standards for Excellence
The Standards for Excellence is a set of best practices that helps nonprofits of all sizes and types be more successful in achieving their mission.